Privacy Policy | Lucidae

Overview

Lucidae, LLC ("Lucidae," "we," "us," or "our") operates the website at lucidae.com. This Privacy Policy explains what information we collect when you visit our site, how we use it, and what choices you have.

By visiting lucidae.com, you agree to the practices described in this policy. We will update this page when our practices change — the "Last updated" date above reflects the most recent revision.

Information We Collect

We do not require you to create an account or submit personal information to browse our site. However, we do collect the following automatically:

Usage data: Pages visited, time on site, referral source, browser type, device type, and approximate geographic location (country/city level).
Technical data: IP address, session identifiers, and cookie data used for analytics and visitor identification.
Form submissions: If you submit a contact form or book a meeting through Calendly, we collect your name, email address, and any message you provide.

Analytics & Tracking Tools

We use the following third-party tools to understand how visitors use our site and to support our business development activities:

Google Analytics 4
We use Google Analytics 4 (GA4) to collect aggregated, anonymized data about site traffic — including pages viewed, session duration, traffic sources, and general location. GA4 uses cookies and similar technologies. You can opt out via the Google Analytics Opt-out Browser Add-on.

RB2B
We use RB2B, a visitor identification service, to help us understand the professional context of visitors to our site. RB2B may associate your site activity with other data to identify your name, employer, and LinkedIn profile for our business outreach.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Microsoft Clarity
We use Microsoft Clarity to record anonymized session recordings and heatmaps that help us understand how visitors interact with our site — including mouse movements, clicks, and scroll depth. Clarity does not collect personally identifiable information. Learn more at Microsoft's Privacy Statement.

How We Use Your Information

Understand how visitors find and use our website
Improve our site content and user experience
Identify potential clients for professional outreach via LinkedIn or email
Respond to contact form submissions and meeting requests
Send marketing communications (you can opt out at any time)

We do not sell your personal information to third parties.

Cookies

Our site uses cookies — small text files stored on your browser — to enable analytics and visitor identification. You can control cookies through your browser settings. Disabling cookies may affect the functionality of some features.

Your Choices & Opt-Outs

Google Analytics: GA4 Opt-out Add-on
RB2B visitor identification: https://app.retention.com/optout
Marketing emails: Use the unsubscribe link in any email we send you
Browser cookies: Adjust settings in your browser preferences

Data Retention & Security

We retain analytics data for up to 26 months as configured in Google Analytics. Contact form data is retained until it is no longer needed for business purposes. We use industry-standard security practices to protect data in our systems, though no method of transmission over the internet is 100% secure.

Contact

Questions about this policy or requests regarding your data can be directed to:

Jaime Whitlock Donnelly
Lucidae, LLC
Fort Collins, CO
hello@lucidae.com