We help companies and organizations build the marketing operations, automation, and AI-powered pipelines that guide buyers from first touch to closed won — without the noise.
Lucidae are the brightest stars when you look at a constellation.
The points of orientation that all other stars align around.
We illuminate what matters most.
From lucidus — clearly expressed, easy to understand.
RevOps and MarTech is complex.
We bring clarity to every stage of your marketing engine.
In a galaxy of infinite marketing options, you need an effective marketing
plan that drives ROI and helps your audience see you as the clear choice.
We identify the specific, bright stars that drive real results.
Trusted by leaders at
Whether you need a one-time strategy or an embedded marketing operations lead, we meet you where you are and build what you actually need — not chasing shiny objects.
A full stack audit — tools, integrations, data flows, costs, and ROI — with a prioritized 90-day roadmap and executive readout. The entry point that almost always reveals 6-figure waste or pipeline leaks.
Full HubSpot or Salesforce/SFMC implementation, automation buildout, lead scoring, Sales & Marketing alignment frameworks, SOPs, and 30-day post-launch support.
Conversational marketing, AI SDR strategy, predictive lead routing, and smart pipeline dashboards. Built on platforms like Qualified and Piper AI. Proven: $38M pipeline, $7M bookings.
Embedded 1–3 days/week: platform management, campaign ops, team mentorship, exec reporting, and quarterly strategic roadmaps. Bring enterprise-grade operations to your team without a $200K+ hire.
ICP definition, buyer journey mapping, channel strategy, messaging framework, 90-day launch playbook, and MarTech stack recommendation — all in 3–4 focused weeks.
End-to-end email program design: strategy, template architecture, segmentation, nurture flows, welcome series, and deliverability. Built on HubSpot, Salesforce Marketing Cloud, Klaviyo, or Marketo.
End-to-end SMS program buildout: number strategy (toll-free, shortcode, or 10DLC), brand & campaign registration, carrier approval, TCPA opt-in compliance, platform setup, list building, welcome flows, and ongoing campaign playbooks.
Conversion architecture, CMS strategy (HubSpot, WordPress), analytics instrumentation, and SEO foundation. Direct builds for lean teams; larger builds coordinated with our vetted agency network. Not just a website. A revenue engine.
| Cost Component | Full-Time MOps Director | Lucidae Fractional |
|---|---|---|
| Base salary | $125,000 – $155,000 | — |
| Benefits (health, dental, 401K) | $37,500 – $46,500 | — |
| Recruiting / placement fee | $25,000 – $31,000 | — |
| Onboarding & ramp time (3–6 months) | $30,000 – $50,000 in lost productivity | — |
| Equipment, software, workspace | $5,000 – $10,000 | — |
| Year 1 total cost | $222,500 – $292,500 | $60,000 – $144,000 |
| Senior expertise from day one | Ramp required | ✓ Immediate |
| Documented results ($38M pipeline) | Unknown | ✓ Proven |
| No recruiting risk | ✗ | ✓ |
| Scales with your needs | ✗ | ✓ |
| No severance / termination risk | ✗ | ✓ |
Lucidae costs 35–65% less than a comparable full-time hire in Year 1 — while delivering senior-level expertise, documented results, and zero recruiting risk from day one.
Every engagement follows the same three-phase framework — built from 15+ years of marketing operations leadership across organizations including Danaher, Veralto (NYSE: VLTO), No Barriers, and 40+ others.
"See everything clearly."
Before we build anything, we understand everything. A comprehensive audit of your stack, data health, lead flow, pipeline attribution, and reporting — delivered as a clear, prioritized roadmap.
"Design the system."
Strategy becomes operational reality. Campaigns are built, automations configured, data flows corrected, and attribution wired. The infrastructure takes shape.
"Build momentum."
The infrastructure is live. Now we optimize, scale, and compound — iterating on what's working, layering in more sophisticated programs, and producing the pipeline metrics leadership cares about.
What it looks like when marketing operations works.
A global B2B water quality company had significant website traffic not converting. Manual SDR outreach was bottlenecked. The team needed a scalable, AI-native way to capture and route pipeline.
Veralto (NYSE: VLTO) needed to launch a brand-new corporate identity, website, and digital presence before going public — on deadline, with C-suite, IR, Legal, and 10 operating companies aligned.
No Barriers had no CRM, no automation, and a fragmented digital presence. We built Salesforce, HubSpot, WordPress, and full analytics from the ground up — creating a Marketing Department from scratch.
We serve specific types of organizations, and we're clear about where we can and cannot drive outsized value.
$5–50M ARR companies who've outgrown founder-led marketing but aren't ready for a VP hire.
100–2,000 employee companies with fragmented stacks who need someone who can both think and build.
Post-acquisition orgs needing rapid marketing infrastructure buildout to hit aggressive growth targets.
Mission-driven for-profit companies and organizations ready to invest to multiply their impact.
I'm Jaime Whitlock Donnelly — a marketing operations executive with 15+ years of experience making marketing work the way it's supposed to: as a growth and revenue engine.
I've led marketing at agencies, nonprofits, global enterprise, and VC-backed startups. I've worked in highly regulated industries including technology, government, finance, healthcare, and energy — bringing compliance fluency and precision to every engagement, no matter how complex. In all these environments I kept seeing the same pattern: talented teams, real budgets, and broken underlying systems.
I founded Lucidae to fix that. We bring enterprise-grade marketing infrastructure and strategy to companies ready to perform at their highest level.
No. Lucidae is an embedded partner, not a report-writer. We build, configure, and activate — and we stay in the work through execution, not just strategy. If you’re looking for a slide deck with recommendations and nothing else, we’re probably not the right fit.
Agencies run campaigns. We build the systems that make every campaign more effective. The difference is what you’re left with when the engagement ends: with an agency, you get deliverables. With Lucidae, you get infrastructure — a fully operational marketing engine, documented playbooks, trained team, and measurable pipeline attribution. We’re embedded operators, not vendors.
Yes — Lucidae works with a small number of clients concurrently. This is the fractional model. What you get is a senior marketing operations leader fully invested in your outcomes, without the overhead of a full-time hire. Each engagement is scoped so you always have meaningful access and attention.
No. We don't take two clients in the same market category at the same time. If there's any question of overlap, we'll tell you upfront before we engage.
Depending on the scope, engagements typically include: a full MarTech and pipeline audit, stack architecture and configuration, campaign infrastructure (email, demand gen, AI pipeline programs), reporting and attribution setup, team coaching and enablement, and monthly executive-level strategic alignment. We don't hand off a playbook — we build it and run it with you.
We don't manage paid media spend, produce creative or graphic design, write blog content at volume, manage social media channels, or do brand identity work. We are a marketing operations and revenue systems firm. What we do touches everything that makes your marketing engine perform — not the content that runs through it.
We work across the major B2B MarTech stack: Marketo, HubSpot, Salesforce Marketing Cloud, Qualified/Piper AI, Twilio/SendGrid, and more. If you're evaluating tools, we help with selection and implementation planning. If you're already on a platform, we optimize what you have.
Our sweet spot is B2B companies with 25–500 employees and $3M–$100M in revenue that have moved beyond founder-led marketing and need real operational systems. We also work with mission-driven organizations, nonprofits, and purpose-led companies at various sizes where enterprise-grade marketing ops creates outsized impact.
The first 30 days are the Assess phase of every engagement. We conduct a comprehensive audit of your MarTech stack, data health, lead flow, pipeline attribution, and reporting infrastructure. You'll receive a clear, prioritized roadmap of what's broken, what's working, and what we're going to build.
Not necessarily. We work with organizations that have one marketing coordinator all the way up to teams of 10+. What matters is that leadership is committed to building a marketing function that performs — not just one that's busy. If you're the marketing team, we become your strategic partner and operator. If you have a team, we become their embedded leader and force multiplier.
Project engagements are scoped and priced upfront with no ongoing commitment. Retainers require a 3-month minimum — enough time to actually build something meaningful — and then convert to month-to-month with 30-day notice. We're structured to make this low-risk.
Discovery calls are available within a week. Depending on engagement type, we can begin formal work within 2–3 weeks of a signed agreement. We don't have a lengthy onboarding process — the first 30 days are the structured start.
Still have questions?
Book a Free Discovery Call →We offer a free 30-minute discovery call to understand where you are, where you want to go, and whether Lucidae is the right partner to get you there. No pitch. Just a real conversation.
Based in Fort Collins, CO · Available for remote and select on-site engagements