Marketing Operations & RevOps Strategy

Great marketing lights up smart clear paths to growth.

We help companies and organizations build the marketing operations, automation, and AI-powered pipelines that guide buyers from first touch to closed deal — without the noise.

15+ Years experience
$38M+ Pipeline generated
$300M+ Revenue portfolio
Why Lucidae
lu·ci·dae
( loo  ·  si  ·  day )
NOUN  ·  LATIN  ·  PLURAL OF LUCIDA, "BRIGHT STAR"
Astronomy

Lucidae are the brightest stars when you look at a constellation. The points of orientation that all other stars align around.

We illuminate what matters most.

Latin Origin

From lucidus — clearly expressed, easy to understand. RevOps and MarTech is complex.

We bring clarity to every stage of your marketing engine.

Our Promise

In a galaxy of infinite marketing options, you need an effective marketing plan that drives ROI and helps your audience see you as the clear choice.

We identify the specific, bright stars that drive real results.

Trusted by leaders at

$38M+
Pipeline generated via AI-powered conversational marketing
40%
Revenue growth delivered through full digital infrastructure rebuild
$300M+
Revenue portfolio managed across enterprise marketing programs
What We Do

Bringing clarity to every stage of your revenue engine

Whether you need a one-time strategy or an embedded marketing operations lead, we meet you where you are and build what you actually need — not chasing shiny objects.

01

MarTech Clarity Audit

"Stop guessing. Start knowing."

A full stack audit — tools, integrations, data flows, costs, and ROI — with a prioritized 90-day roadmap and executive readout. The entry point that almost always reveals 6-figure waste or pipeline leaks.

02

Revenue Engine Foundation

"Build the infrastructure that runs itself."

Full HubSpot or Salesforce/SFMC implementation, automation buildout, lead scoring, Sales & Marketing alignment frameworks, SOPs, and 30-day post-launch support.

03

AI-Powered Demand Generation

"Your website, working 24/7."

Conversational marketing, AI SDR strategy, predictive lead routing, and smart pipeline dashboards. Built on platforms like Qualified and Piper AI. Proven: $38M pipeline, $7M bookings.

04

Fractional Marketing Operations Lead

"Senior MOPs leadership, without the full-time price tag."

Embedded 1–3 days/week: platform management, campaign ops, team mentorship, exec reporting, and quarterly strategic roadmaps. Bring enterprise-grade operations to your team without a $200K+ hire.

05

GTM Strategy Sprint

"Go to market fast, go right."

ICP definition, buyer journey mapping, channel strategy, messaging framework, 90-day launch playbook, and MarTech stack recommendation — all in 3–4 focused weeks.

06

Email Marketing & Automation

"Your most valuable owned channel. Make it perform."

End-to-end email program design: strategy, template architecture, segmentation, nurture flows, welcome series, and deliverability. Built on HubSpot, Salesforce Marketing Cloud, Klaviyo, or Marketo.

07

Mobile & SMS Marketing

"98% open rates. The channel most brands ignore."

Toll-free or shortcode # acquisition, carrier approval process, TCPA compliance, list building, welcome flows, and campaign playbooks — for B2B and B2B2C organizations ready to own a direct, high-open-rate channel.

08

Website & Digital Presence Build

"Built by marketers. Optimized to convert."

Strategy-first marketing website design and development — conversion architecture, CMS setup (HubSpot, WordPress), SEO foundation, analytics instrumentation, and launch support. Not just a website. A revenue engine.

Results

The proof is in the pipeline.

What it looks like when marketing operations works.

AI-Powered Pipeline

$38M Pipeline via Conversational Marketing & AI SDR

A global B2B water quality company had significant website traffic not converting. Manual SDR outreach was bottlenecked. The team needed a scalable, AI-native way to capture and route pipeline.

$38M total pipeline generated via Qualified platform
$7M bookings attributed to conversational marketing
40% of all NA MQLs originated from the platform
Corporate Brand Launch

Public Market Brand Launch for a $20B+ Danaher Spinoff

Veralto (NYSE: VLTO) needed to launch a brand-new corporate identity, website, and digital presence before going public — on deadline, with C-suite, IR, Legal, and 10 operating companies aligned.

$1M agency contract managed end-to-end
10 global operating companies unified under new brand
On Time public market launch, zero delays
Digital Infrastructure

40% Revenue Growth & 515% Contact Growth from Zero

No Barriers had no CRM, no automation, and a fragmented digital presence. We built Salesforce, HubSpot, WordPress, and full analytics from the ground up — creating a Marketing Department from scratch.

+$1M revenue growth (40% increase)
515% contact list growth to 50,000+
donor base growth in under 3 years
Who We Work With

Built for organizations ready to move fast and build right

We work best with teams that are ambitious, resourced, metrics-driven, and done with marketing that doesn't prove its worth.

Series A–C SaaS & Tech

$5–50M ARR companies who've outgrown founder-led marketing but aren't ready for a VP hire.

Mid-Market B2B

100–2,000 employee companies with fragmented stacks who need someone who can both think and build.

PE-Backed Companies

Post-acquisition orgs needing rapid marketing infrastructure buildout to hit aggressive growth targets.

B-Corps, Social Enterprise, & Nonprofits

Mission-driven for-profit companies and organizations ready to invest to multiply their impact.

Jaime Whitlock Donnelly, Founder of Lucidae Consulting
About Lucidae Founder

We build systems to ensure that
marketing performs with precision.

I'm Jaime Whitlock Donnelly — a marketing operations executive with 15+ years of experience making marketing work the way it's supposed to: as a growth and revenue engine.

I've led marketing at agencies, nonprofits, global enterprise, and VC-backed startups. I've worked in highly regulated industries including technology, government, finance, healthcare, and energy — bringing compliance fluency and precision to every engagement, no matter how complex. In all these environments I kept seeing the same pattern: talented teams, real budgets, and broken underlying systems.

I founded Lucidae to fix that. We bring enterprise-grade marketing infrastructure and strategy to companies ready to perform at their highest level.

Salesforce Marketing Cloud HubSpot Gold Partner Certified Marketo Qualified / Piper AI Twilio / SendGrid Regulated Industries Northern Colorado Forty Under 40 Fort Collins, CO
Work With Us →
Let's Connect

Ready to see your
marketing clearly?

We offer a free 30-minute discovery call to understand where you are, where you want to go, and whether Lucidae is the right partner to get you there. No pitch. Just a real conversation.

Based in Fort Collins, CO · Available for remote and select on-site engagements